Similac Go’n’Grow Package

June 2008

Medium: Paper, Mail


Client Needs:

  1. - Keep consumers engaged in StrongMoms CRM program

  2. - Sell Similac formulas

  3. - Be “cool” and mom-centric to deliver on StrongMoms campaign promise


Creative Solution:

  1. - Align products with baby/mom milestones

  2. - Write in authentic, “in-the-know” copy tone

  3. - Give mom new perspective and solutions on journey and needs

L’Oreal Paris Global Site Redesign

August 2007

Medium: The Internet (Website and Emails)


Client Needs:

  1. - Consolidate all brands/products into one site

  2. - Invent effective, in-site search optimization

  3. - Compete with beauty blogs

  4. - Sell, promote and teach products and brand

  5. - Continue brand conversation with consumers through newsletters/email


Creative Solution:

  1. - Redesign website with completely integrated and updated product copy, beauty/product/style articles, “Beauty Filter” search optimization, ... and a hundred other things


(I wrote a lot for this site, including almost all the hair care and styling articles.)

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Landing page.

A hair care article.

An email newsletter.

Outer envelope.

Back of a card.

Front of the card.