Huggies “Potty Dance” Webpage Redesign and Banners

December 2009

Medium: Internet


Client Needs:

  1. - Continue a conversation with consumers interested in Land Rover vehicles during critical stages of their shopping journey

  2. - Communicate new, distinct personalities for Range Rover and Land Rover brands

  3. - Get people to buy Land Rover vehicles

  4. - Spend less money on advertising


Creative Solution:

  1. - Tell story of brand ownership experience in terms of lifestyle and product stories by coupling seductive, intelligent copy

   with rich imagery

  1. - Send consumers a brochure after preliminary information request and a follow up reminder to buy vehicle towards end of lease or purchase timeline

  2. - Promote (push) the opportunity to test drive vehicle of choice in both communications

  3. - Save money on paper and size

Land Rover Expandable Banners

October 2009

Medium: Digital Banners


Client Need:

  1. - Push through 2009 inventory before 2010

  2. - Sell uneconomic Land Rovers in a very economically aware time


Creative Solution:

  1. -Sell Land Rovers on peace of mind

  2. -Target consumers already shopping for vehicles wherever they are online

  3. - Develop new back-end banner experience with sell, interactive tour, retailer locator and offer information

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An inside spread of Range Rover Brochure.

Copy Reads:

Genius.

A new era of intelligence has emerged with the new era of Range Rover vehicles. Intuitive sensing abilities protect your most precious cargo, while the premium Thin Film Transistor LCD virtual instrument panel adds to the interior’s beautiful, intelligent design. There are many reasons why Range Rover vehicles are world-renowned leaders, but this is the smart man’s favorite one.

Opening spread of Land Rover Brochure.

Click to view sample banner.

Frame of vehicle interior.

Frame describing vehicle experience.

Frame introducing offer endframe.

Screenshot of back-end interactive showroom experience.

Sample of copy experience in interactive showroom.

Screenshot of back-end, interactive retailer locator.

Offer tab.