Land Rover Hand Raiser Contact Brochure

September 2009

Medium: Paper Brochure


Client Needs:

  1. - Continue a conversation with consumers interested in Land Rover vehicles during critical stages of their shopping journey

  2. - Communicate new, distinct personalities for Range Rover and Land Rover brands

  3. - Get people to buy Land Rover vehicles

  4. - Spend less money on advertising


Creative Solution:

  1. - Tell story of brand ownership experience in terms of lifestyle and product stories by coupling seductive, intelligent copy

   with rich imagery

  1. - Send consumers a brochure after preliminary information request and a follow up reminder to buy vehicle towards end of lease or purchase timeline

  2. - Promote (push) the opportunity to test drive vehicle of choice in both communications

  3. - Save money on paper and size

HP Media Smart Server Banners

July 2009

Medium: Digital Banners


Client Needs:

  1. - Introduce product to category (more like create product category)

  2. - Simplify super complicated messaging

  3. - Show people what this thing does and get them excited about it

  4. - Get people to drop $$$ asap


Creative Solution:

  1. - Share simple, telegraphic stories in banners that show category truths, consumer needs, and product benefits

Nationwide NASCAR Behind the Scenes Video

June 2009

Medium: Online Video


Client Needs:

  1. - Show the making of the latest Nationwide NASCAR Series commercial campaign

  2. - Deliver on promise of giving fans more access to favorite drivers

  3. - Use already-shot footage


Creative Solution:

  1. - Tell exciting, yet touching story of teamwork and success with special on-set moments and exclusive voiceovers/interviews


  1. *I would like to note: I watched and took notes on about ten hours of footage, thought through, strategized and wrote story and treatment, wrote questions and interviewed creative director, producer, director and Dale Earnhardt Jr., provided music-tech with song examples, and then worked with editor, client and bosses to get things “just right.” And I loved it!


** The song at the end of this video was not my idea.

1
2advertising2.html
3advertising3.html

An inside spread of Range Rover Brochure.

Copy Reads:

Genius.

A new era of intelligence has emerged with the new era of Range Rover vehicles. Intuitive sensing abilities protect your most precious cargo, while the premium Thin Film Transistor LCD virtual instrument panel adds to the interior’s beautiful, intelligent design. There are many reasons why Range Rover vehicles are world-renowned leaders, but this is the smart man’s favorite one.

Opening spread of Land Rover Brochure.

Refresh your browser to restart banners.